How to Advertise on Youtube?

Impression: It indicates how many times your ad has been shown. Each display of your ads represents 1 impression, regardless of user actions.

View: A view is counted when users watch more than 30 seconds of your video (or the full duration for videos shorter than 30 seconds) or interact with your video.

Max CPV: Maximum cost per view is the maximum bid you're willing to pay for a user to watch your video or interact with it.

Avg. CPV: Average cost per view represents the average amount you pay for users who view or interact with your video.

Video Play Rate: It shows how much of your video users watched. You can see percentages of 25%, 50%, 75%, and 100%. For example, if 40% of viewers watched 50% of the video, it means 40% of the views watched more than half of your video.

Earned View: It allows you to earn views when users watch another video on your channel within 7 days after viewing your video ads. You can also earn engagement such as shares, likes, and subscriptions.

Performance Metrics: If you have set a goal (conversion) for your ad account, you can also obtain data such as the number of conversions, cost per conversion, and conversion value.

1. Search: Text ads
2. Display: Display ads
3. Display: Overlay ads
4. Video: In-stream ads (TrueView ads)
5. Video: Video Discovery ads (formerly known as in-display ads)

• Vast audience reach
• Highly targeted advertising options
• Various ad formats to choose from
• Cost-effective with flexible budgeting options
• Detailed analytics and reporting

Advertising on YouTube offers a wide range of benefits, from its vast audience reach to highly targeted advertising options and detailed analytics. By understanding the various advertising models and leveraging the available tools, businesses can effectively promote their products or services on one of the world's largest video platforms.