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How to create a Twitter Sponsored Advertisement?
If you have a blog page on your website and you plan to use Twitter to attract traffic to your site through topic sharing or if you are selling or promoting a product and want to advertise using Twitter ads, you can adopt two different approaches.
The first approach is to use Twitter by leveraging users with a large number of followers to advertise your product. Most of them provide email addresses for advertising, so you can contact them and share advertisements for your products.
The other is to use Twitter sponsored advertising, which we'll focus on in this guide and demonstrate with images.
Let's get started!
Click once on the profile and a pop-up window will appear.
Click once on the profile and a pop-up window will appear.
We enter the menu shown in the image labeled "Twitter Advertisements".
Since you will be registering here, select the Country = Turkey and the Time Zone = Istanbul on the page that appears to specify the Payment option. Since there is no TL support, payments will come in Euro. So, the payment option you specify will be in Euro. It may come as Turkish Lira in future updates. After selecting the Payment Option, let's create the ad now.
Select Create new campaign for a new ad campaign.
Give your campaign a name = Provide a suitable name for the Advertising Campaign.
Choose a funding Source = You need to select a Payment Option; your credit card details will automatically appear when you create them.
You can choose from different payment options on the Payment Source screen.
Target Audience Settings = You can target an audience by selecting the Interests, Followers, and Gender options. With these settings, you can reach the audience you want with more accurate targeting.
You can determine your target audience by making adjustments on the page that appears. You can create a group for the audience you will target by selecting the relevant criteria from the Interests, Followers, and Gender sections.
After setting the target audience, it's time to decide the duration and budget of your ad. On the right side of the screen, you will see two sections: Budget and Duration. You can make your adjustments here.
Upload Tweets or create new ones = You will upload tweets that you want to promote here. If you don't have tweets yet, you can create new ones.
Once you've made all the settings and adjustments, you can click on the Create Campaign button to start your ad campaign.
Congratulations! You have completed the process of advertising on Twitter with sponsored ads. Your ad will now be shown to your target audience according to the settings you made. Don't forget to track the performance of your ads and make necessary adjustments to optimize their effectiveness.